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Mamas & Papas – Baby Brand

If you’re a parent of a little one, chances are you’ve heard of Mamas & Papas, a UK-based baby brand known for its classy baby accessories and goods.

The brand launched in 1981 with a dedication to style and modernity for babies, parents, and toddlers. 

Read on for more information about Mamas & Papas and if their products are worth the investment. 

Who Owns the Mamas & Papas Brand?

David and Luisa Scacchetti launched the brand to implement Italian style into the UK baby-gear market. 

In 2011, Mamas & Papas was the most widely loved baby and nursery brand in the UK. However, in 2014, they implemented cost-cutting strategies and were bought out by BlueGem Capital Partners

BlueGem owns UK brands Liberty and Iconic London in addition to Mamas & Papas.

What Products Does This Brand Sell?

Mamas & Papas has everything for babies, nurseries, nursing moms, and parents-to-be that you can imagine. 

Their prams and furniture are their best sellers, but they also carry items such as: 

  • Car seats
  • Feeding and weaning products
  • Toys 
  • Bath soaps and accessories

Their baby clothes are popular as well. They carry brands and styles that are challenging to find in most big-box retail stores and have an in-house clothing brand. 

One reason Mamas & Papas is so successful is that they carry clothing for all baby sizes. Premature baby clothes, for example, are impossible to find, but Mamas & Papas has an extensive line available. 

Which Is the Best Pram to Buy?

Mamas & Papas has a seemingly endless stock of prams that can be tricky to sort through. We’ve rounded up three of the best sellers so you can pick the best pram for your little one.


With prices ranging from £699-1,730 and each pram coming with a set of accessories, Ocarro is both a luxurious and practical subset of Mamas & Papas. 

The base model is called the Ocarro, a four-piece starter kit intended for babies and toddlers up to 22kg.

Ocarro has a chic finish and comes with: 

  • Pushchair
  • Bumper bar
  • Raincover
  • Head hugger

This model is compact but holds everything you need for traveling with your baby. 

The 8-Piece Pushchair Travel Bundle is the most elite version of Ocarro. This bundle will ensure your baby is in the utmost comfort during travel and that you have everything you need. 

The 8-piece bundle includes: 

  • Ocarro pushchair
  • Carrycot
  • Lie-flat baby seat
  • Rotating car seat base
  • Car seat adaptors
  • Bowling-style changing bag
  • Universal cup holder
  • Footmuff 

The Ocarro models are ideal if you travel with your baby frequently, as they can handle several different kinds of terrain. 


If you love the vintage-inspired style, the Strada model by Mamas & Papas is your best match. 

Strada is also great if you live in a city, as it’s compact and lightweight enough to sneak through busy crowds and shops.

The Strada base model includes: 

  • Chassis
  • Seat unit
  • Shopping basket
  • Raincover

In comparison to Ocarro, the Strada is slightly less rugged and more metropolitan. The wheels can still maneuver rough terrain but not seriously intense travel. 

If you want to splurge, the Strada has a 10-piece bundle option. It includes everything from a parasol to a knit blanket to keep your baby cozy during grueling winter weather. 


Are you on a budget? The Airo pushchair from Mamas & Papas should be your top pick. 

Much more affordable but still high-quality, Airo is sleek and comes in fun colors like mint and dusty rose. 

The Airo base model is a 3-piece bundle, which includes: 

  • Cupholder
  • Footmuff
  • Pushchair

Despite not coming with as many bells and whistles, Airo is still perfect for busy days out with your baby or family strolls in the park. 

If you’re a mom on the go, Airo is a practical choice, as it has a cup holder for your morning coffee.

The most substantial bundle available with Airo is eight pieces and comes with items such as a footmuff and car seat adaptors. It costs £1,009. 

Where Can You Buy Mamas & Papas Products?

Mamas & Papas products are widely available online, regardless of where you live. If you’re outside of the UK, check Amazon and Walmart for Mamas & Papas products.

If you live in the UK, finding a physical store is easy. Just check the store locator tool on the Mamas & Papas website and find the closest location to you. 

Some shops are inside Next Home stores, while some are standalone Mamas & Papas shops.

How to Fold Mamas & Papas Prams

A feature of Mamas & Papas prams that are loved by moms everywhere is the folding capabilities. Most models come with one-hand folding technology, so you can keep an eye on your baby simultaneously.

Here’s how to fold Ocarro prams

  1. Push tab under the cover upwards
  2. Collapse the overhead cover
  3. Press the button on the handle 
  4. Fold cover down to the wheels
  5. Twist handle upwards
  6. Fold the handle down over the cover
  7. Pull up on the center tab
  8. Click bar into place
  9. You have folded your pram!

How to Clean

Mamas & Papas prams are super convenient to clean – a much-needed feature as most babies are messy at best! 

All you have to do to clean most prams is wipe them down with a damp cloth. 

The Ocarro models are wipe down only, aside from the mattress, which is machine washable. Airo, though, is wipe-down clean only, as is the Strada.

Do Mamas & Papas Buy Back Prams?

Well, they used to. It’s unclear whether the buy-back program is available in 2021 or not. The policy may be affected by COVID-19. 

In 2017, they started buying back used prams and trading them or giving the owner gift cards for Mamas & Papas.

Is Mamas & Papas Worth the Money?

We think so, yes! 

Their products are high-quality, durable, and easy to transport. Most importantly, though, they ensure your baby is safe and comfortable. 

From their clothing selections to their pram options, Mamas & Papas is the best place to go for baby essentials. 

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